Jumat, 27 Desember 2013

[B504.Ebook] Ebook Free Life Scripts: A Transactional Analysis of Unconscious Relational Patterns, by Richard G. Erskine

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Life Scripts: A Transactional Analysis of Unconscious Relational Patterns, by Richard G. Erskine

Life Scripts: A Transactional Analysis of Unconscious Relational Patterns, by Richard G. Erskine



Life Scripts: A Transactional Analysis of Unconscious Relational Patterns, by Richard G. Erskine

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Life Scripts: A Transactional Analysis of Unconscious Relational Patterns, by Richard G. Erskine

Life Scripts: A Transactional Analysis of Unconscious Relational Patterns is an exciting collection of contemporary writings on Life Script theory and psychotherapeutic methods. Each chapter describes an evolution of Eric Berne's original theory and brings together a stimulating range of international perspectives, theoretical positions, clinical experiences and psychotherapy practices, as well as a psychotherapy story that illustrates the theory. The concept of Life Scripts has frequently been associated with the determinism represented in theoretical scripts, yet, this book offers some new and diverse perspectives. A few contributors address the significance of early childhood experiences in forming a Life Script, while others reflect the perspectives of post-modernism, constructivism, existential philosophy, neuroscience, developmental research, mythology and the importance of narrative.An illustrious group of authors has integrated a broad professional perspective into their understanding of a theory of mind, theories of personality and the methods of psychotherapy. Each chapter provides a unique theoretical perspective; some are provocative and challenge Berne's and others long held notions about Life Scripts. Every chapter includes a clinical case of an actual client that illustrates how the theory of Life Scripts is used in psychotherapy.

  • Sales Rank: #1156709 in eBooks
  • Published on: 2010-06-03
  • Released on: 2010-06-03
  • Format: Kindle eBook

Review
ContributorsJames R. Allen, M.D. (USA), William F. Cornell, MA. (USA), Fanita English, MSW. (USA), Gloria Noriega Gayol, Ph.D. (Mexico), Helena Hargaden, Ph.D. (UK), Birgitta Heiller, Ph.D. (UK), Rosemary Napper, M.E. (UK), Marye O'Reilly-Knapp, Ph.D. (USA), Charlotte Sills, MA, MSc. (UK), Claude Steiner, Ph.D. (UK), Ian Stewart, Ph.D. (UK), Jo Stuthridge, M.Sc. (New Zealand), Maria Teresa Tosi, Ph.D. (Italy)

About the Author
Richard G. Erskine is a clinical psychologist and licensed psychoanalyst. He is the Training Director of the Institute for Integrative Psychotherapy in New York City and conducts seminars, workshops and training programs in the United States and internationally. He is also a certified clinical transactional analyst and a licensed psychoanalyst who has specialized in psychoanalytic self-psychology and object-relations theory. Richard has developed Integrative Psychotherapy, a theory and set of methods that emphasizes affective, cognitive, behavioral and physiological integration. His books include Beyond Empathy: A Therapy of Contact-in-Relationship (with Jan Moursund and Rebecca Trautmann) and Integrative Psychotherapy: The Art and Science of Relationship (with Jan Moursund).

Most helpful customer reviews

5 of 6 people found the following review helpful.
Rich Resource
By Gregory Boyce
From the earliest cave drawings and fireside gatherings to current entertainment offerings, stories take a prominent and important seat at the table of civilization. Personal stories, meaning the story of your life, my life, each of our lives as individuals can serve an equal explanatory function. For many psychotherapy models, the life story serves as a foundational element from which grow the thoughts, feelings, and behaviors of this moment. In the model of personality and psychotherapy called Transactional Analysis (TA), the life story is called script. This book is a state of the science discourse on script.In my opinion it is a must read for any TA student or analyst, and a highly recommended read for any psychotherapist of any theoretical background. Personally, as a TA therapist and author (No More Drama: A Practical Guide to Healthy Relationships), I love this material.
Depending on how psychologically minded you are, non-professionals could enjoy and appreciate this book.

0 of 1 people found the following review helpful.
Four Stars
By dr Carita Mccallum
This is a superbly informative and practical book.

See all 2 customer reviews...

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[K813.Ebook] Ebook Download Invest Like The Best, Book with Diskette, by James P. O'Shaughnessy

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Invest Like The Best, Book with Diskette, by James P. O'Shaughnessy

Now, complete access to the lucrative investment strategies of today's stock market aces is only a keystroke away. With this remarkable book and disk, you'll easily uncover the stock-picking strategies of the nation's top money managers and learn how to use your computer to emulate the portfolios of Wall Street's wizards in your stock trading. Invest Like The Best shows you how to pattern your investment program on the methods of today's legendary stock pickers, from Peter Lynch to John Templeton. It does so by marrying James O'Shaughnessy's pioneering quantitative investing techniques with the data crunching power of Value Line's Value/Screen III investment software. In minutes, you'll learn how to configure your PC to analyze and emulate the investing style of the money manager(s) of your choice. You'll discover which quantitative core factors - cash position, P/E ratio, safety rank, yield, book value, and more - the pros rely on to consistently pinpoint and select the top stocks. And you'll gain strategic insights into how their specific investing styles - from growth to value - impact their performance. More, you'll see exactly which factors consistently show up in top managers' portfolios and how to use them to beat the street. From here, Invest Like the Best offers step-by-step guidelines and helpful templates for building simple, stable, reliable computer-based stock-picking models based on the masters' standards. Illustrative graphs and solid, concrete advice help you assess your strategy's variability and risk-adjusted return, then closely monitor its ongoing performance. For exceptional results, you'll create a hybrid investing strategy that combines the best elements ofvarious money managers' styles - and outperforms them all. Before you make your next investment decision, turn to Invest Like the Best and discover how to choose the optimum stock-picking strategies that fall within your risk-tolerance; identify and avoid a bad money manager before yo

  • Sales Rank: #1744466 in Books
  • Published on: 1998-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .94" w x 7.30" l,
  • Binding: Paperback
  • 244 pages

From the Back Cover
"[O'Shaughnessy is] one of the most original market thinkers we've come across."-Highter Returns "Awesome!... One of the best financial books of the years!-Forbes Magazine "O'Shaughnessy is a statistical guru"-Barron's From the best-selling author of What Works on Wall Street-How every investor can capitalize on the stock-picking strategies of the nation's top money managers with just a computer... and this book. You don't have to be a wall street expert to build an ace portfolio. Investment guru James P. O'Shaughnessy shows you how to turn your own PC into a strategic investment weapon that decodes the investment strategies of the nation's top stock-pickers and duplicates their techniques in your own investment program. About the Author James P. O'Shaughnessy is chairman and CEO of O'Shaughnessy Capital Management, Inc., a Greenwich, Connecticut investment advisory firm and is recognized as a leading expert and pioneed in quantitative equity analysis. He serves as the managers of the four no-load funds in the O'Shaughnessy Funds family. O'Shaughnessy's investment strategies have been featured in The Wall Street Journal, The New York Times, The Financial Times, The Los Angeles Time, The Barron's, Forbes, Smart Money, Denmark's Borsen, Worth, and Money. He appears regularly on CNBC and CNN. His previous book, What Works on Wall Streeet (McGraw-Hill, 1996) was a BusinessWeek and New York Times business bestseller.

Most helpful customer reviews

17 of 17 people found the following review helpful.
shows you how to emulate the leading mutal funds
By A Customer
Using your computer, O'Shaughnessy shows you how to find out the leading factors that mutal funds use to pick stocks. He provides insite and information on both value and growth investing. It is geared toward the long term investor. The book shows how using your computer you can enter in these factors and screen 1,600 stocks. The ones that match your screen will show up on the screen. This beats sifting through stock tables.

9 of 9 people found the following review helpful.
Similar to his other books but still interesting
By Tim Josling
His theory is that by analyzing the holdings of top mutual funds, and then determining how they differ most from the index, you can then emulate the mutual fund's performance.
You can even improve on the performance of mutual funds because you can follow their strategy in a more consistent fashion and because you can reduce their strategy to its essential elements. Often even good fund managers are not entirely consistent.
An example of a strategy is: from the stocks with
12 month EPS gain >20% and
26 week % price change>20% and
Last Qtr EPS % chg > 20% and
Valueline Timeliness Rank

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Senin, 23 Desember 2013

[A491.Ebook] Ebook Download Principles and Applications of Radiological Physics, by Martin Vosper, Donald Graham, Paul Cloke

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Principles and Applications of Radiological Physics, by Martin Vosper, Donald Graham, Paul Cloke

Principles and Application of Radiological Physics 6E provides comprehensive and easy-to-follow coverage of the principles and application of physics for both diagnostic and therapeutic radiography students. Regardless of changes in technology and clinical grading, the most important role of the radiographer remains unchanged - ensuring the production of high quality images and optimal treatment. These should be performed with the minimum of radiation hazard to patients, staff and others. An understanding of physics and the basics of radiographic technology is essential to do this effectively. The book covers all the physics and mathematics required by undergraduate diagnostic and therapeutic radiography students, catering for those who do not have a mathematics qualification as well as for those who do.

NEW TO THIS EDITION:

A focus upon application of physics to reflect current teaching approaches

Completely revised structure, leading from science principles to applications

New chapters on CT, MRI, ultrasound, PET, RNI, mammography and digital imaging

Electronic learning resources for students, hosted on EVOLVE

*Strong links between theory and practice throughout *Clear and concise text

Focus on application of physics, as well as principles

New, updated 2-colour design

New Sections - Equipment for X-ray production, The Radiographic Image and Diagnostic Imaging Technologies

Electronic learning resources for students support the text

  • Sales Rank: #2102708 in eBooks
  • Published on: 2011-05-17
  • Released on: 2011-05-17
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Not bad for physics and instrumentation

See all 1 customer reviews...

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Minggu, 22 Desember 2013

[P665.Ebook] Download PDF Scrum: The Art of Doing Twice the Work in Half the Time, by Jeff Sutherland

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Scrum: The Art of Doing Twice the Work in Half the Time, by Jeff Sutherland

We live in a world that is broken. For those who believe that there must be a more agile and efficient way for people to get things done, here from Scrum pioneer Jeff Sutherland is a brilliantly discursive, thought-provoking book about the leadership and management process that is changing the way we live.
 
In the future, historians may look back on human progress and draw a sharp line designating “before Scrum” and “after Scrum.” Scrum is that ground-breaking.  It already drives most of the world’s top technology companies. And now it’s starting to spread to every domain where leaders wrestle with complex projects.
 
If you’ve ever been startled by how fast the world is changing, Scrum is one of the reasons why. Productivity gains of as much as 1200% have been recorded, and there’s no more lucid – or compelling – explainer of Scrum and its bright promise than Jeff Sutherland, the man who put together the first Scrum team more than twenty years ago.
 
The thorny problem Jeff began tackling back then boils down to this: people are spectacularly bad at doing things with agility and efficiency. Best laid plans go up in smoke. Teams often work at cross purposes to each other. And when the pressure rises, unhappiness soars. Drawing on his experience as a West Point-educated fighter pilot, biometrics expert, early innovator of ATM technology, and V.P. of engineering or CTO at eleven different technology companies, Jeff began challenging those dysfunctional realities, looking  for solutions that would have global impact.
 
In this book you’ll journey to Scrum’s front lines where Jeff’s system of deep accountability, team interaction, and constant iterative improvement is, among other feats, bringing the FBI into the 21st century, perfecting the design of an affordable 140 mile per hour/100 mile per gallon car, helping NPR report fast-moving action in the Middle East, changing the way pharmacists interact with patients, reducing poverty in the Third World, and even helping people plan their weddings and accomplish weekend chores. 
 
Woven with insights from martial arts, judicial decision making, advanced aerial combat, robotics, and many other disciplines, Scrum is consistently riveting. But the most important reason to read this book is that it may just help you achieve what others consider unachievable – whether it be inventing a trailblazing technology, devising a new system of education, pioneering a way to feed the hungry, or, closer to home, a building a foundation for your family to thrive and prosper.


From the Hardcover edition.

  • Sales Rank: #63618 in Books
  • Published on: 2014-09-30
  • Released on: 2014-09-30
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Number of items: 6
  • Dimensions: 5.94" h x 1.12" w x 5.08" l,
  • Running time: 390 minutes
  • Binding: Audio CD
  • 6 pages

Review

"Full of engaging stories and real-world examples. The project management method known as Scrum may be the most widely deployed productivity tool among high-tech companies. On a mission to put this tool into the hands of the broader business world for the first time, Jeff Sutherland succeeds brilliantly.”
--Eric Ries, New York Times bestselling author of The Lean Startup
 
"Engaging, persuasive and extremely practical...Scrum provides a simple framework for solving what seem like intractable and complicated work problems.  It’s hard to make forward progress when you can’t see your impediments clearly.  Sutherland offers a lens to remedy that. Amazingly, this book will not only make your life at work and home easier, but also, better and happier."
--Shawn Achor, New York Times bestselling author of Before Happiness and The Happiness Advantage
 
"This book contains immense practical value that could be transformative for your company. If you have a project that requires people to accomplish, your first act should be to read and be guided by Scrum."
--Stephen Lundin, New York Times bestselling author of Fish: A Remarkable Way to Boost Morale and Improve Performance
 
“Scrum is mandatory reading for any leader, whether they’re leading troops on the battlefield or in the marketplace.  The challenges of today’s world don’t permit the luxury of slow, inefficient work.  Success requires tremendous speed, enormous productivity, and an unwavering commitment to achieving results.  In other words success requires Scrum.”
--General Barry McCaffrey
 
“Jeff Sutherland has written the essence of Scrum for the masses. In this easy-to-read book, which is filled with lively stories, apt metaphors, and illuminating quotes, Jeff has converted all the ‘tacit knowledge’ he has gained -- as a West Point cadet, fighter pilot in Vietnam, Aikido enthusiast, academic, technology expert, and father of Scrum -- into wisdom. This book elevates Scrum from a fix-it tool to a way of life.”
--Hirotaka Takeuchi, Professor of Management Practice, Harvard Business School
 
“Jeff Sutherland's book masterfully speaks truth to the political complexities that easily stand in the way of getting a lot of work done in the least amount of time. He lays out a doctrine of simplicity, showing -- with surprising insight -- how to categorize roadblocks, systematize solutions, choose action over prolonged study, and retain the important emotional aspects of work that ground meaningful interactions. The busy professionals who’ll likely be drawn to this book will find not only an effective manual for getting things done but, also, a how-to guide for living a meaningful life.”
--John Maeda, Design Partner, Kleiner Perkins Caufield & Byers
 
“This extraordinary book shows a new way to simplify your life and work, increase your focus, and get more done in less time than you ever thought possible.”
--Brian Tracy, bestselling author of Eat that Frog and Time Power

"I've used Scrum on projects big and small throughout my software career with great success. It's the best way I know to manage small teams and no doubt has applications beyond software. This book cuts through the jargon and pedagogy and gets to the essence of what makes it work."
--Adam Messinger, Chief Technology Officer, Twitter
 
 “Engaging…Sutherland tackles the problem of the perennially late, over-budget project—and actually shows how to solve it.  His fascinating examples of rescued projects will change the way you think and act."
--Dorothy Leonard and Walter Swap, authors of Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom 
 
“Jeff Sutherland is the master of creating high-performing teams.  The subtitle of this book understates Scrum’s impact. If you don’t get three times the results in one-third the time, you aren’t doing it right!”
--Scott Maxwell, Founder & Senior Managing Director, OpenView Venture Partners
 
“Jeff Sutherland used the common-sense but seldom-applied principles of the quality movement, user-centered design, and lean development to come up with a process that dramatically increases productivity while reducing employees’ frustrations with the typical corporate nonsense.  This book is the best description I’ve seen of how this process can work across many industries.  Senior leaders should not just read the book—they should do what Sutherland recommends.” 
--Jeffrey Pfeffer, Professor, Stanford Business School and c-author of The Knowing-Doing Gap
 
“Groundbreaking…Will upend people’s assumptions about how productive they can actually be…Here Jeff Sutherland discloses to the non-tech world the elegantly simple process that programmers and Web developers have been using since he invented Scrum, showing how a small, empowered, and dedicated team can deliver significantly higher quality work at a faster pace through introspection, iteration, and adaptation.”
--Michael Mangi, Senior V.P. of Interactive Technology, Social@Ogilvy
 
“As a warrior-citizen of the United States Army Reserve, co-founder of a software startup, and harried father of teens, I found myself instantly drawn to this eye-opening guide, which suggests how we can balance our vital roles with discipline and joyful diligence. Sutherland’s secret to surmounting professional and personal obstacles is approaching tasks with deliberate attention and a resilient mindset.  This book will change the way you do everything.  Even better, it will help you feel good in the process.  Just read it, and get more done.”
-Arnold V. Strong, CEO of BrightNeighbor.com, and Colonel, US Army Reserve
 
"This deceptively simple system is the most powerful way I've seen to improve the effectiveness of any team. I started using it with my business and family halfway through reading the book."
-Leo Babauta, creator of Zen Habits
 
 
 
 




From the Hardcover edition.

About the Author
Jeff Sutherland is currently the CEO of Scrum, Inc. and Senior Adviser to OpenView Venture Partners where he coaches venture-funded companies.  One of the original signers of the Agile Manifesto and a father of the Scrum movement, he travels the world conducting training and speaking.  You can find him at www.scruminc.com.

Excerpt. © Reprinted by permission. All rights reserved.
CHAPTER ONE

The Way the World Works Is Broken

Jeff Johnson was pretty sure it wasn’t going to be a good day. On March 3, 2010, the Federal Bureau of Investigation killed its biggest and most ambitious modernization project--the one that was supposed to prevent another 9/11 but that had devolved into one of the biggest software debacles of all time. For more than a decade the FBI had been trying to update its computer system, and it looked as if they would fail. Again. And now it was his baby.

He’d shown up at the FBI seven months earlier, lured there by the new Chief Information Officer, Chad Fulgham, whom he’d worked with at Lehman Brothers. Jeff was Assistant Director of the IT Engineering Division. He had an office on the top floor of the J. Edgar Hoover Building in downtown Washington, D.C. It was a big office. It even had a view of the Washington Monument. Little did Jeff know he’d end up in a windowless cinder-block office in the basement for much of the next two years, trying to fix something that everyone believed to be unfixable.

“It was not an easy decision,” Jeff says. He and his boss had decided to declare defeat and kill a program that had already taken nearly a decade and cost hundreds of millions of dollars. By that point, it made more sense to bring the project in-house and do it themselves. “But it needed to be done and done well.”

The project was the long-awaited computer system that would bring the FBI into the modern age. In 2010--the era of Facebook, Twitter, Amazon, and Google--the FBI was still filing most of its reports on paper. The system the Bureau used was called the Automated Case Support system. It ran on gigantic mainframe computers that had been state of the art sometime in the eighties. Many special agents didn’t even use it. It was just too cumbersome and too slow in an era of terror attacks and swift-moving criminals.

When an FBI agent wanted to do something--anything, really--from paying an informant to pursuing a terrorist to filing a report on a bank robber, the process wasn’t that different from what it had been thirty years earlier. Johnson describes it this way: “You would write up a document in a word processor and print out three copies. One would be sent up the approval chain. One would be stored locally in case that one got lost. And with the third you’d take a red pen--I’m not kidding, a red pen--and circle the key words for input into the database. You’d index your own report.”

When a request was approved, that paper copy would drift down from upstairs with a number on it. A number written on a piece of paper is how the FBI kept track of all its case files. This method was so antiquated and porous that it was blamed in part for the Bureau’s failure to “connect the dots” that showed various Al Qaeda activists entering the country in the weeks and months before 9/11. One office was suspicious of one person. Another wondered why so many suspicious foreigners were getting flight training. Another had someone on a watch list but never told anyone else. No one in the Bureau ever put it all together.

The 9/11 Commission drilled down after the attack and tried to discover the core reason it was allowed to happen. Analysts, said the Commission, couldn’t get access to the very information they were supposed to analyze. “The poor state of the FBI’s information systems,” reads the report, “meant that such access depended in large part on an analyst’s personal relationships with individuals in the operational units or squads where the information resided.”

Before 9/11, the FBI had never completed an assessment of the overall terrorism threat to the United States. There were a lot of reasons for this, from focus on career advancement to a lack of information sharing. But the report singled out lack of technological sophistication as perhaps the key reason the Bureau failed so dramatically in the days leading up to 9/11. “The FBI’s information systems were woefully inadequate,” the Commission’s report concludes. “The FBI lacked the ability to know what it knew: there was no effective mechanism for capturing or sharing its institutional knowledge.”

When senators started asking the Bureau some uncomfortable questions, the FBI basically said, “Don’t worry, we have a modernization plan already in the works.” The plan was called the Virtual Case File (VCF) system, and it was supposed to change everything. Not letting any crisis go to waste, officials said they only needed another $70 million on top of the $100 million already budgeted for the plan. If you go back and read press reports on VCF at the time, you’ll notice that the words revolutionary and transformation are used liberally.

Three years later, the program was killed. It didn’t work. Not even a little bit. The FBI had spent $170 million in taxpayer money to buy a computer system that would never be used--not a single line of code, or application, or mouse click. The whole thing was an unmitigated disaster. And this wasn’t simply IBM or Microsoft making a mistake. People’s lives were, quite literally, on the line. As Senator Patrick Leahy of Vermont, then the ranking Democrat on the Senate Judiciary Committee, told the Washington Post at the time:



We had information that could have stopped 9/11. It was sitting there and was not acted upon. . . . I haven’t seen them correct the problems. . . . We might be in the 22nd century before we get the 21st-century technology.1



It is rather telling that many of the people who were at the FBI when the Virtual Case File disaster happened aren’t there anymore.

In 2005 the FBI announced a new program, Sentinel. This time it would work. This time they’d put in the right safeguards, the right budget procedures, the right controls. They’d learned their lesson. The price tag? A mere $451 million. And it would be fully operational by 2009.

What could possibly go wrong? In March of 2010 the answer landed on Jeff Johnson’s desk. Lockheed Martin, the contractor hired to make the Sentinel system, had already spent $405 million. They’d developed only half of the project, and it was already a year late. An independent analysis estimated it would take another six to eight years to finish the project, and the taxpayers would have to throw in at least another $350 million.

Finding some way around that was Johnson’s problem.

What went wrong and how the situation got fixed are why I’m writing this book. It wasn’t that these weren’t smart people. It wasn’t that the Bureau didn’t have the right personnel in place, or even the right technology. It wasn’t about a work ethic or the right supply of competitive juices.

It was because of the way people were working. The way most people work. The way we all think work has to be done, because that’s the way we were taught to do it.

When you hear what happened, it sounds at first as if it makes sense: the people at Lockheed sat down before they bid on the contract, looked at the requirements, and started planning how to build a system that would do all that. They had lots of intelligent people working for months, figuring out what needed to be done. Then they spent more months planning how to do it. They produced beautiful charts with everything that needed to be accomplished and the time it would take to complete each and every task. Then, with careful color selection, they showed each piece of the project cascading down to the next like a waterfall.

These charts are called Gantt charts, after Henry Gantt, who developed them. With the advent of personal computers in the 1980s making it easy to create these intricate charts--and to make them really complex--they have become works of art. Every single step in a project is laid out in detail. Every milestone. Every delivery date. These charts truly are impressive to behold. The only problem with them is that they are always, always wrong.

Henry Gantt invented his famous charts around 1910. They were first used in World War I by General William Crozier, who was the Chief of Ordnance for the US Army. Anyone who has studied that war knows that efficient organizational capability was not exactly a salient feature. Why a World War I artifact has become the de facto tool used in twenty-first-century project management has never been quite clear to me. We gave up on trench warfare, but somehow the ideas that organized it are still popular.

It’s just so tempting: all the work needed to be done on a massive project laid out for everyone to see. I’ve visited many companies that have people whose only job is to update that Gantt chart every day. The trouble is, once that beautifully elegant plan meets reality, it falls apart. But instead of scrapping the plan, or the way they think about the plan, managers instead hire people to make it look as if the plan is working. Essentially, they’re paying people to lie to them.

This unfortunate pattern echoes those reports the Soviet politburo was getting in the 1980s just before the total collapse of the USSR. A complete mirage. Now as then, the reports become more important than the reality they’re supposed to describe, and if there’s a discrepancy, reality is the problem, not the charts.

When I was a West Point cadet, I slept in Dwight Eisenhower’s old room. At night, the streetlights would reflect off a gold plate on the mantelpiece and sometimes wake me up. dwight d. eisenhower slept here, the plate read. And I’d remember that Eisenhower once observed that planning for combat is important, but as soon as the first shot is fired, your plans go up in smoke. At least he had enough sense not to use a Gantt chart.

So Lockheed presented the FBI with all these lovely charts, and the Bureau signed on. Supposedly, the task was now so well planned out that nothing could go wrong. “Look, it’s in the color-coded, time-stamped, bar-graphed plan.”

Yet when Jeff and his boss, CIO Chief Chad Fulgham, looked at the plan in the spring of 2010, they knew it for what it was, what such charts all are, really: a complete fabrication. When the two men started to look at actual development and actual deliverables, they realized the problem was beyond fixing. New defects in the software were being discovered faster than old ones were being fixed.

Chad told the Department of Justice Inspector General that they could complete the Sentinel project by bringing development in-house, cutting the number of developers, and that, by doing so, they’d deliver the most challenging half of the project in less than a fifth of the time with less than a tenth of the amount budgeted. The skepticism in the usually dry IG reports to Congress is palpable. In the October 2010 report, after laying out their nine points of concern with the proposal, the IG watchdogs conclude: “In sum, we have significant concerns and questions about the ability of this new approach to complete the Sentinel project within budget, in a timely fashion, and with similar functionality. . . .”2



A New Way of Thinking

This new approach is called “Scrum.” I created it twenty years ago. Now it is the only way proven to help projects like these. There are two ways of doing things: the old “Waterfall” method that wastes hundreds of millions of dollars and often doesn’t deliver anything, or the new way, which, with fewer people and in less time, can deliver more stuff with higher quality at lower cost. I know it sounds too good to be true, but the proof is in the results. It works.

Two decades ago I was desperate. I needed a new way of thinking about work. And through tons of research and experimentation and looking over past data I realized we all needed a new way of organizing human endeavor. None of it is rocket science; it’s all been talked about before. There are studies going back to World War II that lay out some of the better ways that people work. But for some reason people never really put together all the pieces. Over the past two decades I’ve tried to do just that, and now this methodology has become ubiquitous in the first field I applied it to, software development. At giants such as Google, Amazon, and Salesforce.com, and at small start-ups you haven’t heard of yet, this framework has radically shifted how people get things done.

The reason this framework works is simple. I looked at how people actually work, rather than how they say they work. I looked at research done over decades and at best practices in companies all over the world, and I looked deeply at the best teams within those companies. What made them superior? What made them different? Why do some teams achieve greatness and others mediocrity?

For reasons I’ll get into further in future chapters, I called this framework for team performance “Scrum.” The term comes from the game of rugby, and it refers to the way a team works together to move the ball down the field. Careful alignment, unity of purpose, and clarity of goal come together. It’s the perfect metaphor for what I want teams to do.

Traditionally, management wants two things on any project: control and predictability. This leads to vast numbers of documents and graphs and charts, just like at Lockheed. Months of effort go into planning every detail, so there will be no mistakes, no cost overruns, and things will be delivered on schedule.

The problem is that the rosy scenario never actually unfolds. All that effort poured into planning, trying to restrict change, trying to know the unknowable is wasted. Every project involves discovery of problems and bursts of inspiration. Trying to restrict a human endeavor of any scope to color-coded charts and graphs is foolish and doomed to failure. It’s not how people work, and it’s not how projects progress. It’s not how ideas reach fruition or how great things are made.

Instead, it leads to frustrated people not getting what they want. Projects are delayed, come in over budget, and, in too many cases, end in abject failure. This is especially true for teams involved in the creative work of crafting something new. Most of the time, management won’t learn of the glide path toward failure until millions of dollars and thousands of hours have been invested for naught.

Scrum asks why it takes so long and so much effort to do stuff, and why we’re so bad at figuring out how long and how much effort things will take. The cathedral at Chartres took fifty-seven years to build. It’s a safe bet that at the beginning of the project the stonemasons looked at the bishop and said, “Twenty years, max. Probably be done in fifteen.”

Most helpful customer reviews

46 of 49 people found the following review helpful.
Inspiration for Applying Scrum
By Steve Berczuk
The first thing to know is that this isn't a detailed guide to Scrum practices, though there is a summary of the key practices in an appendix. Since there are lots of guides to Scrum at the practices at varying levels of details, having more about what the practices are would not add a lot of value. This book does inform you about how scrum works by helping you to understand the value of Scrum through stories of Scrum in use in various domains, and not just software.. The book is full of war stories (both literally and figuratively), and Sutherland is clearly proud of how he, his family, and organizations he has worked with, have applied scrum. Reading this book will help energize you to use Scrum to help your team succeed. This is not the only book on Scum you need. But if you want motivation to explore more about Scrum, or if you have been practicing Scrum for a while and are looking for renewed inspiration, give this book a read.

6 of 6 people found the following review helpful.
Why Scrum?
By C. Eggert
Many Scrum books discuss the "how". This book focuses on the "why". I think it's very important to understand the "why" before trying to worry about the "how", so if you're new to Scrum and are thinking about diving straight into a book discussing the processes, I recommend taking a step back and reading something like this to understand where Scrum came from, what problems it is designed to solve, and how it is applicable to your situation, if at all.

It gets a little over-ambitious towards the end, and tends to view Scrum as a silver bullet, which it is not, but the discussion in the first half of the book is great.

3 of 3 people found the following review helpful.
Great book to get you excited about Scrum
By John Price
This is a great overview of Scrum and its power and simplicity when applied in the real world; not just in software teams but in charity work, government and education contexts. I've been a Scrum Master, developer, trainer, and coach for 10 years and I found it compelling. After reading some of the other Amazon reviews, I'd like to set some expectations for anyone thinking of reading it. What it isn't:

* A detailed Scrum manual for software teams. There's a short overview in the appendix, but this material is covered in plenty of other places, such as the Scrum Guide at (...), or the excellent Essential Scrum by Ken Rubin and the series of related Addison-Wesley books.
* A guide to troubleshooting Scrum or resolving common pitfalls in Scrum software teams. There's nothing here about handling unruly Product Owners, or whether SAFe is an appropriate extension for your company.

What it is:

* A fantastic, story-driven overview of how Scrum came to be, real-world situations where it has turned projects around, and why you should consider adopting it. If you are a C-level executive or other leader who wants to be "sold" on all this Scrum/agile/lean stuff you've heard about, read this. Note the endorsement by Eric Ries, author of The Lean Startup. The two books are good companions and written for a similar audience.
* For current Scrum practitioners, a fun read and refresher on why we're doing this thing called Scrum. It's easy to get lost in the day-to-day of backlog refinement, shipping increments and handling team impediments and forget about the spirit of the whole thing. Scrum is about getting out of the way of teams and letting them deliver above and beyond what's possible in command-and-control organizations.

Bottom line: This is a great companion book to others that explain Scrum in more detail, but it's more about the ideas behind it and the exciting possibilities it offers for people working on projects anywhere.

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Sabtu, 21 Desember 2013

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Yoga for Transformation: Ancient Teachings and Practices for Healing the Body, Mind,and Heart (Compass)

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Jumat, 06 Desember 2013

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Written principally with the AuD student in mind, School-Based Audiology takes the reader through the history of audiology in the schools, focusing on legislation that has shaped the face of school-based audiology as it is practiced throughout the United States. Core concepts involving academic achievement in students who are deaf/hard-of-hearing, classroom acoustics, hearing screening programs, hearing loss prevention programs, diagnostic evaluation protocols, hearing aid and FM system verification procedures, and classroom amplification are covered throughout the chapters. Concepts regarding collaboration with other school-based professionals and classroom accommodations and modifications are outlined and provide examples for real-life application. Each chapter of this textbook concludes with a list of vocabulary words and terms used in the educational environment. Practice management concepts not typically discussed in textbooks on this topic are presented, including minimum competencies, third-party billing, program outcome evaluation, mentoring, and preceptoring. Recently qualified and even seasoned audiologists will appreciate attention given to recent advances in areas like cochlear implants, auditory processing disorders, and auditory dys-synchrony as they relate to managing students with hearing loss.

  • Sales Rank: #1271824 in Books
  • Brand: Brand: Plural Publishing
  • Published on: 2011-10-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.25" h x 7.00" w x .50" l, 1.10 pounds
  • Binding: Paperback
  • 200 pages
Features
  • Used Book in Good Condition

About the Author
Cynthia McCormick Richburg, Ph.D., CCC-A is an Associate Professor in the Special Education and Clinical Services Department at Indiana University of Pennsylvania. Donna Fisher Smiley, Ph.D., CCC-A is an audiologist and coordinator for the Educational Audiology/Speech Pathology Resources for Schools (EARS) Program at Arkansas Children's Hospital.

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0 of 0 people found the following review helpful.
Five Stars
By Sing
It looks like a brand new book. Thanks!!

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Rabu, 04 Desember 2013

[K192.Ebook] Free Ebook The Owner's Manual for the Brain (4th Edition): The Ultimate Guide to Peak Mental Performance at All Ages, by Pierce Howard

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The Owner's Manual for the Brain (4th Edition): The Ultimate Guide to Peak Mental Performance at All Ages, by Pierce Howard

The Owner's Manual for the Brain (4th Edition): The Ultimate Guide to Peak Mental Performance at All Ages, by Pierce Howard



The Owner's Manual for the Brain (4th Edition): The Ultimate Guide to Peak Mental Performance at All Ages, by Pierce Howard

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The Owner's Manual for the Brain (4th Edition): The Ultimate Guide to Peak Mental Performance at All Ages, by Pierce Howard

Cutting-edge, user-friendly, and comprehensive: the revolutionary guide to the brain, now fully revised and updated.

At birth each of us is given the most powerful and complex tool of all time: the human brain. And yet, as we well know, it doesn’t come with an owner’s manual—until now. In this unsurpassed resource Dr. Pierce J. Howard and his team distill the very latest research and clearly explain the practical, real-world applications to our daily lives. Drawing from the frontiers of psychology, neurobiology, and cognitive science, yet organized and written for maximum usability, The Owner's Manual for the Brain (4th Edition) is your comprehensive guide to optimum mental performance and wellbeing. It should be on every thinking person’s bookshelf.

  • Sales Rank: #46903 in Books
  • Brand: Howard, Pierce J., Ph.D.
  • Published on: 2014-04-15
  • Released on: 2014-04-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.64" w x 7.00" l, 2.75 pounds
  • Binding: Paperback
  • 1056 pages

Review
“A wonderful combination of coffee-table book, engaging and informative reading experience, and handy reference. ... it resembles Carl Sagan’s popular works.” (Booklist)

“Targeting an audience of lifelong learners... [it] offers a variety of ideas and perspectives and some excellent reading lists for the general reader.” (Library Journal)

”An intriguing book! I’m impressed with the author’s knowledge of current research and his ability to effectively translate it for the general reader.” (Gordon Claridge, Ph.D., Emeritus Professor, Psychology Department, University of Oxford)

“Bridges the gap between the findings of neuropsychological research and their application by the general public. Humane clarity and practicality are the hallmarks of Dr. Howard’s work. A book to be read -- and applied.” (Peter J. Fagan, Ph.D., Associate Professor, Director, Office of USFHP, Behavioral Healthcare, Department of Psychiatry and Behavioral Sciences, The Johns Hopkins Medical Institute)

“This useful look at all the facets of the brain and its inner workings will be an excellent resource for those curious about how this organ works and for those looking for a more readable interpretation of the scientific studies done on it.” (Library Journal)

From the Back Cover

Cutting-edge, user-friendly, and comprehensive: the revolutionary guide to the brain, now fully revised and updated

At birth each of us is given the most powerful and complex tool of all time: the human brain. And yet, as we well know, it doesn't come with an owner's manual—until now. In this unsurpassed resource, Dr. Pierce J. Howard and his team distill the very latest research and clearly explain the practical, real-world applications to our daily lives. Drawing from the frontiers of psychology, neurobiology, and cognitive science, yet organized and written for maximum usability, The Owner's Manual for the Brain, Fourth Edition, is your comprehensive guide to optimum mental performance and well-being. It should be on every thinking person's bookshelf.

  • What are the ingredients of happiness?
  • Which are the best remedies for headaches and migraines?
  • How can we master creativity, focus, decision making, and willpower?
  • What are the best brain foods?
  • How is it possible to boost memory and intelligence?
  • What is the secret to getting a good night's sleep?
  • How can you positively manage depression, anxiety, addiction, and other disorders?
  • What is the impact of nutrition, stress, and exercise on the brain?
  • Is personality hard-wired or fluid?
  • What are the best strategies when recovering from trauma and loss?
  • How do moods and emotions interact?
  • What is the ideal learning environment for children?
  • How do love, humor, music, friendship, and nature contribute to well-being?
  • Are there ways of reducing negative traits such as aggression, short-temperedness, or irritability?
  • What is the recommended treatment for concussions?
  • Can you delay or prevent Alzheimer's and dementia?
  • What are the most important ingredients to a successful marriage and family?
  • What do the world's most effective managers know about leadership, motivation, and persuasion?
  • Plus 1,000s more topics!

About the Author

Pierce J. Howard, Ph.D., is director of research and development for the Center for Applied Cognitive Studies in Charlotte, North Carolina. Since the first edition of The Owner's Manual for the Brain was published in 1994, Dr. Howard has appeared on The Oprah Winfrey Show and conducted countless seminars around the world. He is a member of the American Psychological Association, the Society for Industrial and Organizational Psychology, and the International Test Commission.

Most helpful customer reviews

6 of 7 people found the following review helpful.
Great summary on the research, for scholar and casual reader alike!
By Pam Otto
This book is great for the casual reader who perks up when they hear about new research on stress, or sleep or happiness. But it is also a practical compendium of modern cognitive research for the new psychology student or the experienced practitioner. Edited by Pierce J. Howard, Ph.D., this is the 4th edition, and the 4th one I have purchased, because of its breadth and the concise way Dr. Howard sumarizes the research and why it matters. Pick out topics of interest or read it front to back, you will walk away with information to enhance your understanding and your life.

3 of 3 people found the following review helpful.
A must read for every parent, every teacher, ...
By Sarah Read
A must read for every parent, every teacher, everyone. Fabulous sections on memory, on learning, on how to teach adults - be the adults your students or your employees.

2 of 2 people found the following review helpful.
Awesome Book. Very scientific.
By ARPIT SAXENA
Good Book to read for any person whether you have a science background or not. I just focus on the highlighted points in the book as i have a science background and little but of neuroscience.

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[D391.Ebook] Free PDF Marketing Madness: A Survival Guide For A Consumer Society (Critical Studies in Communication & in Cultural Industries), by Michael Jacobs

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Marketing Madness: A Survival Guide For A Consumer Society (Critical Studies in Communication & in Cultural Industries), by Michael Jacobs

In 1983, Reese’s Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers.Michael Jacobson, founder of the Washington, D.C.–based watchdog group, Center for the Study of Commercialism (CSC), and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the “unholy alliance” between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues.This highly readable book interlocks fascinating illustrations with hard statistics and analysis drawn from years of research conducted under the aegis of the CSC. The result is a powerfully revealing book that informs, astounds, enrages, and instructs. It is a primer on the social ills of commercialism gone rampant, a call to action for all concerned citizens. As the authors contend, this book “documents the problem, analyzes its effects, and empowers the reader by offering ‘what you can do’ suggestions for personal action.”

  • Sales Rank: #3641227 in Books
  • Published on: 1995-04-12
  • Original language: English
  • Number of items: 1
  • Dimensions: .53" h x 7.04" w x 9.96" l,
  • Binding: Paperback
  • 264 pages

From Publishers Weekly
Adding to the growing literature on consumerism and the media is this accessible, generously illustrated tour of America's seemingly limitless marketing outlets. Packing their text with examples, the authors cover the gamut of methods used to push products, including infomercials and advertorials, product placement in movies, targeting of children, telemarketing and outright lies. In part because analyzing commercialism has become a popular way to critique capitalism, this book will be of use to everyone from parents' groups concerned about children's increasing materialism to feminists outraged by the use of women's bodies in advertising. The authors look beyond analysis to offer models for action. Tips for talking back to marketeers conclude each chapter, a "call to action" ends the book and, throughout, the authors document examples of grassroots opposition. In North Dakota, for example, 650 students walked out of school to protest being force-fed Channel One. These features make this a true "survival guide" and suggest that there may be ways to slow?if not stop?the up to 3000 sales pitches, advertisements and other encroachments that bombard us daily.
Copyright 1995 Reed Business Information, Inc.

From Library Journal
Here we leave the narrow path of righteousness and thrift for the broad avenue of Madison and mammon. Jacobson, founder of the Center for the Study of Commercialism, and consultant Mazur here present a critique of the role the advertising industry plays in our consumer society. The authors correctly observe that we are bombarded at every turn by marketing messages, from billboards to product placements to carloads of junkmail. They lay a multitude of sins at the door of the ad industry, from pollution to domestic violence to racial genocide. This book is well written and researched and is for the most part insightful. However, at times the authors adopt a sanctimonious tone and offer up simplistic analyses and solutions to complex social issues. Recommended for communications and sociology collections.?Edward Buller, "Natural History," American Museum of Natural History
Copyright 1995 Reed Business Information, Inc.

About the Author
Michael F. Jacobson is founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Laurie Ann Mazur is a writer and consultant to nonprofit organizations who has written widely on environment and population issues. Michael F. Jacobson is founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Laurie Ann Mazur is a writer and consultant to nonprofit organizations who has written widely on environment and population issues. Michael F. Jacobson is founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Laurie Ann Mazur is a writer and consultant to nonprofit organizations who has written widely on environment and population issues.

Most helpful customer reviews

7 of 8 people found the following review helpful.
A Maddening Perspective
By Eryn Kalish
MARKETING MADNESS, the predecessor of Naomi Klein's more recent NO LOGO, is an easy-to-read, entertaining and well-chronicled testament to the growing misinformation and miscommunication about and surrounding human values. The authors decry those marketing and advertising strategies and techniques that attempt to imbed human value systems into the merchandising and selling of products in increasingly ingenuous ways. While it is certainly a sociopolitical manifesto against hyper-commercialism, MARKETING MADNESS unfortunately demonstrates that these strategies and techniques target their intended audiences all too successfully. Yet, without this book, we might have remained only subconsiously aware or completely unconscious of the tremendous power of consumer narcissism seen through the eyes of global corporatism and one of its most visible representatives. This is a must-read for all marketing, advertising, public relations and mass communications undergrad and graduate students as well as current practitioners in these fields. Perhaps it will help all think twice about the effect that their individual choices have on the world around them.

12 of 13 people found the following review helpful.
Outstanding!
By A Customer
This book is extremely readable and informative. It is a true eye-opener for anyone who is not already a professional in the advertising or marketing fields. I think it will help me to shield myself from the assault that really does exist but to which I was previously blind -- the assault by people intent on getting me (and you) to reach into my pocket or my bank account, take out some money, and give it to them. A great read!

2 of 10 people found the following review helpful.
An interesting take on advertising
By A Customer
Ralph Nader's intro was good. The book assumes that advertising and marketing are all bad. It's up for you to decide.

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